Highway Meat Website Refresh
This is the second iteration of the client’s website, built with EDynam. I developed both versions of the site. The client wanted a more modern look and improved performance, especially faster loading times.
The Brief
The client has been with EDynam since 2017 when I built their first website. As a local meat distributor, they needed a platform to showcase their brand and allow customers to place orders. I initially built a custom Gravity Form with a repeater field that dynamically pulled product data, making ordering easy. They were happy with the setup.
By 2024, the site was outdated, and web technologies had advanced significantly. The client wanted a faster, more stylish website with an improved frontend experience.
The Solution
To meet these needs, I recommended a server upgrade and a complete frontend rebuild. I revamped everything—from the WordPress theme to the page builder—ensuring the latest technologies were in place. The new hosting server leveraged NGINX, and combined with the updated frontend, the site became blazingly fast.
The project before and after
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The Results
- All pages load in under 2 seconds.
- Optimised content improves SEO and Core Web Vitals.
- The client loved the new design and functionality.
- They can now fully manage their ordering system with ease.
