Palleco Australia
Developed a highly optimised, SEO-driven website for Palleco to capture leads and streamline pallet collection requests across Australia.
The Brief
Palleco specialises in providing sustainable and innovative pallet solutions, offering wooden, plastic, recycled, export, and custom pallets nationwide. They needed a well-optimised website to improve lead generation and ensure customers could easily request pallet collection for recycling. The site also had to be structured to target different states effectively while maintaining strong SEO performance.
The Solution
To meet these goals, I built the website using Bricks Builder and Advanced Custom Fields (ACF), allowing for reusable components across multiple pages. This approach ensured a consistent yet flexible structure for different pallet types and state-specific pages. Additionally, I integrated Gravity Forms with custom email routing, ensuring inquiries were sent to the appropriate team based on page criteria.
The Results
- Significant increase in customer conversions through an optimised lead capture process.
- High-performing website with excellent speed and user experience.
- Strong Core Web Vitals and SEO, improving search rankings and visibility.
- A satisfied client who can now efficiently manage leads and collection requests.
